Howl is more than a collection — it’s a cry, a raised fist, and a full-throated refusal to be quiet.

Created by two mothers — raising daughters and about to bring new life into the world — Howl was born from exhaustion, rage, and unstoppable hope. It’s the sound of being tired, wild and unstoppable. It’s the roar of women who refuse to shrink.

This marks the debut collaboration between Gritty Habits and Ground Keeper Custom, a partnership fueled by shared values, loud voices, and a love for riding.

With the full collection featuring a 5-Panel Hat, Fender, and Frame Keeper, this collection is both a protest and a promise. We fight not just for ourselves, but for the next generation.

That’s why 15% of proceeds from every Howl item will be donated to Planned Parenthood — protecting the right to choose, the right to be free, and the right to ride loud into the future.

We are fierce.
We are tired.
We are louder than ever.

HOWL LOUD.